It was a flyer from the 3/50 Project, an organization put together to promote small brick and mortar shops. It was not a big surprise to find something like this in his book, as he himself is a small business owner. It goes like this:
3. Think about which three independently owned stores you’d miss if they were gone. Stop in, say hello, and pick a little something up. That’s how they stay around.
50. If just half the employed U.S. population spent $50 each month in independently owned stores, their purchases would generate $42,629,700,000 in revenue.
68. For every $100 spent in independently owned stores, $68 returns to the community through taxes, payroll, and other expenditures. In a national chain, only $43 stays here. Spend it online and nothing comes home.
Make of this what you will. I say, there are at least three businesses that I would be heart broken to see go away. So I say, if you're fortunate enough to be surrounded by quality mom and pop shops, stop in and give em some love. If they don't have what you're looking for, they may be able to get it for you. And while you may be able to find most of everything you want at Walmart or Bestbuy, a good relationship with your local mom and pop is priceless. With that, may I suggest for the cyclist in your life, "The Golden Age of Handbuilt Bicycles". Do you even know where your local bookseller is? Do you have a local bookseller? This could be a hard one, but if you do have a bookstore around, don't wait till the last minute, go in and ask for the book, they can get it for you within a couple of days. You might find something you weren't even looking for.